Profile

RoyBWSmallc.jpgI am British, and originally from a village near Leicester. I have degrees from both University of Sheffield, School of East Asian Studies and University of Stirling, Institute for Retail Studies (IRS), and I have also attended Nanzan University in Nagoya and Waseda University, Graduate School of Commercein Tokyo. From 1991 to 2005 I worked at UMDS in Kobe. During this time I also spent a year in California as a visiting professor at Haas School of Business, UC Berkeley, three months at University of Edinburgh, School of Management and then I was employed for a year at ESADE School of Business in Barcelona. I speak English and Japanese with reasonable fluency and teach and work in both languages. I have published four books, two in English, Japan – A modern Retail Superpower (2005) and Japanese Retailing (1994), and two in Japanese だれも教えなかった論文・レポートの書き方 and ウェブクエスト. I have taught a range of courses in Japan, all in Japanese. These include Consumer behaviour, Marketing, International marketing, Retail marketing, Internet Marketing and Japanese business and culture. I have also taught Business Communications for many years. I regularly speak on subjects such as Developments and trends in Japanese retailing, Japanese consumers and consumer culture, Market entry strategy for Japan, and Japanese retail case studies.

Things I like

Leave a Comment